Direction
Find Your North Star
Align around what you are really trying to create and why it matters.
5 min · Warm-up4–16 people
Possible output
Shared North Star + Big What / Why
High-impact innovation workouts. Led by you.
Start with a 5-minute rep. Track the team’s progress. Build up to the big sessions. For anyone who leads a room—in person, on Zoom or on stage.
Live · Innovation Fitness™
Rep 02 · Think solo
Current measure
Ideation energy
84%Building
Set who you lead
it shapes everything below
What does your team need to work out?
Pick up to three, most pressing first — they're labeled 1st, 2nd and 3rd, and your first pick weighs heaviest in the match.
0/3 selected
Flagship workouts
Recommended workouts & reps
Pick a challenge above to see your match ↑
Set today’s goal
One sharp rep. Zero scheduling. Most teams start at five.
Ideation
Idea Igniter
Move beyond obvious answers and generate more interesting possibilities together.
5 min · Warm-up4–20 people
Possible output
Expanded portfolio of possibilities
Selection
Idea Distiller
Turn too many possibilities into the few ideas worthy of another rep.
5 min · Warm-up4–12 people
Possible output
2–3 prioritized concepts + assumptions
Mindset
Generative Mindset
Move from critique-first thinking toward building possibilities together.
5 min · Warm-up3–20 people
Possible output
Shared generative habits
Facilitator-first
Built for the person leading the room.
Innovation Fitness doesn’t replace facilitation instincts. It gives capable facilitators a stronger system to work from—and lets the whole room see itself getting stronger.
Live room diagnostic 3-week streak
- Ideation energy84%
- Alignment76%
- Idea velocity+38%
Reps
4 / 5
Minutes
38 / 45
Muscles
3 / 4
Illustrative — not real team data.
AI Training Partners
AI joins the workout when it’s useful.
Humans still lead it.
Specialists join at carefully chosen moments—with a job to do, not an empty prompt box.
Training Partner
The Wildcard
Stretch thinking.
“Everyone is attacking this from the same direction. Want to borrow a move from a completely different industry?”
Training Partner
The Customer
Defend human value.
“You've spent ten minutes on what the organization needs. What does the customer actually gain?”
Training Partner
The Challenger
Pressure-test.
“I'm going to try to kill your favorite idea. Ready?”
Training Partner
The Distiller
Find signal in noise.
“You have 31 ideas here, but four fundamentally different bets are hiding underneath them.”
Minute 22
Invite a challenger
Workout cue
The facilitator calls in The Challenger after the team names its top two ideas—not before.
Its one job
Test both ideas against customer adoption risks before the final vote. Then it leaves.
Coaching in the moment
Craig comes with the workout.
Short video coaching, facilitator tips and exercise tee-ups bring the thinking behind Innovation Fitness into the room at exactly the right moments.
Not a course. An expert coach appearing right when the room needs him.
No membership required
Ready for your first rep?
Start with a fast diagnostic—or put a team through ten minutes of generative practice.
Find your innovation baseline
State of Innovation™ Snapshot
A 90-second executive innovation fitness check across Customer, Culture and Commerce.
Experience a rep
Imagine If… + Yes, And…
Ten minutes. One team. A fast taste of how a simple shift in language creates more generative thinking.
The belief beneath the product
Innovation is a team sport.
Ideas don’t get stronger because someone watched another innovation webinar. Teams get stronger by practicing how they explore, disagree, imagine, decide and experiment together.
More reps. Better habits.
Stronger innovation muscles.
Built from real rooms. Designed for more reps.